Lidl

International Discount Retailer

The brief was to pick an established brand and resolve a current issue they have based on findings from primary and secondary research. Lidl's online identity could have a refreshed look and take up a new creative direction so it becomes more inviting to a new target audience - the generation Z.

◆ Client - Lidl

◆ Deliverables - Branding, Website Concept, Brand Activation

◆ Specifics - Self initiated